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Wharton School of the University of Pennsylvania
Kellogg School of Management at Northwestern University
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1. Collaborative AI is what’s next
  • The past few weeks have seen product launches that are pointing to collaborative AI being what’s next in generative AI (after, or really in parallel with, agentic AI). The most recent introduction was OpenAI’s Canvas last week. Canvas is an alternative way to work with ChatGPT on writing/coding projects that need editing and revisions, through workspaces that facilitate persistent, in-line collaboration. Imagine you’re working with a virtual colleague in real-time on an editable document or codebase – except that collaborator happens to be AI.
  • For OpenAI’s Canvas, the original chat-based model is still available but users now have the option to use Canvas through ChatGPT’s model-picker dropdown (listed as “ChatGPT 4o with canvas”). It opens up as an expanded window with the working draft on the right and a chat bar on the left. (The canvases for writing and code-editing are slightly different, with the latter having line numbers.) ChatGPT can also automatically trigger a canvas to open based on the prompt.
  • Canvas users can make their own direct edits in the working draft, or highlight the specific lines they want the AI to work on and provide direction on edits. For a written article, the model can generate a draft, revise for tone and length, adjust the reading level, suggest edits, and do final checks (e.g. grammar, clarity, consistency). For code, the model can generate code, debug any issues, suggest changes, translate into a different language (a feature that Anthropic’s Artifacts lacks), and add comments and logs. Users can revert back to a prior version by using the “back” button.
  • If we assume the industry will catch up to Anthropic’s Artifacts, which was launched Jun 2024, what we’ll likely see next is visual prototypes displayed alongside working code, and the ability to readily remix and share instances with others. (Microsoft’s Copilot Pages also has shareable links and the ability to tag colleagues.) Artifacts has been generally available since Aug 2024 to all Claude users, including those on the Free plan – which makes it not-too-surprising that OpenAI plans to make Canvas available to Free users once it’s out of beta.
  • How people work with AI is perhaps as important as what the underlying model can do. Through one lens, products like Canvas aren’t inventing anything new – they’re just offering a new interface for existing models (e.g. GPT-4o). On the other hand, the value of ChatGPT at its introduction was in the accessibility of the new interface, not its technological novelty, and it ended up going viral and becoming a real inflection point for OpenAI. OpenAI is calling Canvas “the first major update to ChatGPT’s visual interface since we launched two years ago.”
  • Canvas research lead Karina Nguyen (formerly of Anthropic) views collaboration with AI as inextricably intertwined with personalization: “Autocompleting a human’s thought during creative processes like writing or coding is the ultimate personalization.” Others believe that personalization will go beyond autocompletion, to the anticipation of needs. Nguyen’s “vision for the ultimate AGI interface is a blank canvas,” one that “self-morphs over time with human preferences.” A standalone blank canvas may not, however, be the most accessible interface for the average user – and it’s hard to create a personalized experience if the user isn’t using it.
Related Content:
  • Oct 4 2024 (3 Shifts): OpenAI’s for-profit transformation
  • Sep 20 2024 (3 Shifts): Big SaaS vendors are rolling out AI agents
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Disclosure: Contributors have financial interests in Meta, Microsoft, Alphabet, and OpenAI. Google and OpenAI are vendors of 6Pages.
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